AppleBox

The brief

AppleBox supplies the infrastructure behind film and commercial shoots in Saudi Arabia: vehicles, crew, logistics and on-set catering. Their pitch is that a producer makes one call and everything else is handled. They needed a site that made that credible to production companies deciding who to trust with a shoot.

What was built

Six pages: home, about, services, fleet, projects and an inquiry page. The fleet section is the heart of it — a catalogue of more than ten purpose-built vehicles, each with its own specifications, because that inventory is what a producer is actually shopping for. Services are split into full production, unit production, equipment rental and catering. Inquiries reach them by form, email and WhatsApp.

Where it stands

The site is live and running as the company's main point of contact. An Arabic edition is the next stage — the current site is English only, which leaves out a large share of the local market it sells to.